Marketing Evolution
Late 19th and 20th century’s business attitude completely undermined the role of the customer. This was as a result of producers’ ability (success) to sell whatever goods or services they produced. It was an era perpetrated by the lack of mass industrial production of goods and services. When manufacturers started facing competition, they suddenly realized that their success in business depended not only on what they produced but on how to sell it. It was at this time that t…
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Posted on October 20, 2009 at 2:05pm — 2 Comments