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The history of philosophy is to a great extent that of a certain clash of human temperaments. Undignified as such a treatment may seem to some of my colleagues, I shall have to take account of this clash and explain a good many of the divergences of philosophies by it.



Of whatever temperament a professional philosopher is, he tries when philosophizing to sink the fact of his temperament. Temperament is no conventionally recognized reason, so he urges impersonal reasons only for… Continue

It is wonderful to move

To a new place every day.

It is wonderful to flow

Without ice and mud

Everything my friends,

Is gone with yesterday.

All the words are gone.

Now is the time to say something new.



Rumi’s words from Divan-I Kebir translated by Dr. Nevit O. Ergin, capture 21st century thought with 13th century words. It’s wonderful to move in the now. It’s wonderful to flow in this moment of linear time where my spirit meets… Continue

The hour is striking so close above me,

So clear and sharp,

That all my senses ring with it.

I feel it now: There’s a power in me

To grasp and give shape to my world.



I know that nothing has ever been real

Without my beholding it.

All becoming has needed me.

My looking ripens things

And they come towards me, to meet and be met.



No thing is too small for me to cherish

And paint in gold, as if it were an icon

That could… Continue

Marketing Evolution



Late 19th and 20th century’s business attitude completely undermined the role of the customer. This was as a result of producers’ ability (success) to sell whatever goods or services they produced. It was an era perpetrated by the lack of mass industrial production of goods and services. When manufacturers started facing competition, they suddenly realized that their success in business depended not only on what they produced but on how to sell it. It was at this… Continue

But the effect of society is not only to funnel fictions into our consciousness, but also to prevent the awareness of reality. . .

Every society, by it own practice of living and by the mode of relatedness, of feeling and perceiving, develops a system of categories which determines the form of awareness. This system works, as it were, like a socially conditioned filter; experience cannot enter awareness unless it can penetrate this filter. . . I am aware of all my feelings and… Continue

We are supposedly living in the same world, but who can tell the thing we popularly call a stone lying before this window is the same thing to all of us? According to the way we look at it, to some the stone ceases to be a stone, while to others it forever remains a worthless specimen of geological product. And this initial divergence of views calls forth an endless series of divergences later in our moral and spiritual lives. Just a little twisting, as it were, in our modes of thinking,… Continue

No drives, no compulsions

No needs, no attractions

Then your affairs

Are under control

You are a free person.



Chuang Tzu wrote those thoughts in Chinese over 2300 years ago. The concept that less is more is now age thought at its finest. Just the idea that I could live without feeling the pressure of modern life is a goal worth achieving, for no other reason than to just be. I know I live in a free world or at least that’s what I have been educated… Continue

The mind is like a crystal ball with no color of its own. It is pure and perfect as it is. But as soon as it confronts the outside world it takes on all colors and forms of differentiation. This differentiation is in the outside world and the mind left to itself shows no change of any character. Now suppose the ball is placed against something altogether contrary to itself and so becomes a dark colored ball. However pure it may have been before, it’s now a dark colored ball and this color… Continue

Our faith comes in moments; our vice habitual. Yet there is a depth in those brief moments which constrains us to ascribe more reality to them than to all other experiences. For this reason, the argument which is always forthcoming to silence those who conceive extraordinary hope of man, namely, the appeal to experience is for ever invalid and vain. We give up the past to the objector, and yet we hope. We must explain this hope. We grant than human life is mean; but how did we find out it… Continue